The
evolution (in terms of branding and marketing) of modern day malls has gone
several notches higher since its early manifestation because of crippling
competition by reigning top brass entrepreneurs: Sy, Ayala, Gokongwei and the Double
Dragon partnership of Injap Sia and Tony Tan Caktiong (concentrated in the
Visayas/Mindanao regions), to name a few.
TRIVIA: In 2014, SM North Edsa in Quezon City
was known to have the largest (1.5MW) solar power system installed on a
shopping mall in the world.
SM
Prime Holdings, with its flagship SM Supermalls, lords it over the pack by a
mile for decades now and it looks like it will stay that way for a very long
while. Their SMDC sister company is concentrating primarily on constructing
strategically located condominiums in the metro -- high risers sprouting like
mushrooms in A1 areas for accessibility. With the doomed reality of
nerve-wracking and unrelenting day-to-day traffic congestion everywhere,
yuppies deem it wise to rent or own condo units near their places of work.
Stress-free nga naman ito. Kaya nga nag-boom all of a sudden ang ganitong business...
TRIVIA: The five-level Ayala Malls Manila Bay (in Pasay City –
the land of international airports and casinos) is the biggest Ayala Mall to
date at 400,000 square meters. Among its most notable features: a
10-theater cinema on its upper floor, and a sprawling one-hectare central
garden outside its grounds.
The
Ayala Group of Companies -- which have diversified into building condos decades
ago long before the think-tanks of Henry Sy mulled about it -- has found their
rightful niché in that remunerative area.
They
have also invested in environment and family-friendly state-of-the-art malls
with well-manicured gardens and mini parks... toe-to-toe, eyeball-to-eyeball
with their No. 1 adversary... that (slowly but surely) are gaining ground,
placing a close second to Henry Sy's mammoth malls. Their Trinoma spread is
fast catching up with neighboring SM North, snaring a sizeable consumer market
share in the process. Ikaw na ang maging pedestrian stop ng MRT EDSA.
TRIVIA: Robinsons Land
Corporation wanted to build a commercial development on an acquired
lot along Aurora Boulevard in Quezon City. This piece of land was special – it was the former
site of the original Magnolia Ice Cream House, which was torn down to make way
for Robinsons Magnolia. This, of course, broke the hearts of many who
used to frequent the iconic ice cream parlor.Not
far off the bend are the Gokongwei-owned Robinsons malls located in conspicuous
locations: Ortigas Center, Pedro Gil, Aurora Blvd., Metro East, Novaliches,
Otis, Malabon... to name some of its biggest branches.
Mall Groceries
SM
Hypermarket has entrenched itself as the leader (in all aspects) among all
competitors. Knowing that a sizeable amount of family resources is allotted for
groceries, and to keep their loyal followers happy and satisfied, SM now has
two prerequisite “they've-got-it-all” groceries in their selected city malls.
Money-rakers ang groceries. We all know that...
They
also have Save More, a smaller but very well-stocked grocery in every conceivable busy corner of the Metro. Of
course, who is not to exclude the presence of Watson's which is now clearly
visible outside of the malls, too. According to an insider, Henry
"Tatang" Sy's vision is “SM
every 5 minutes”. This means that, as you drive along major thoroughfares,
you'll be seeing “an SM entity” -- be it a mall, condominium, convenience
store, drugstore, bank, etc.
The
Gokongweis have Easymart as their answer to SM's build-up that are also located
in busy corners and side streets nationwide.
If
I may add S&R and Landers, both catering to the affluent crowd with their
higher end grocery goodies. Both of these outlets are fast catching up with the
leaders in the industry.
A Word of Advice
These
groceries need to have clear-cut policies re throwing unsold, cut-up veggies
and fruits in the dump during closing time. A lot of Filipino families are
starving. Instead of throwing excess foodstuff as waste, separate what can be
redistributed for consumption and mobilize the local government units (i.e. barangays)
to pick them up for distribution to those in need. Kesa itapon nang walang
kapararakan. Sayang lang. The world is at the throes of a global food crisis. A
viable program on this could help ease the problem.
Convenience Stores
TRIVIA: Tote'm Store (an ice company and convenience store) started in 1927 in Dallas, Texas. Its name changed to 7-Eleven in 1946 to reflect
their new store hours—7:00am to 11:00pm—in order to capitalize on the
post-World War II economic boom. It now
has more than 55,000 stores worldwide.
As
a side story, the convenience store biz pioneered by the 7/Eleven franchise
based in Dallas, Texas is worth mentioning. They now have 2,300 (and still
growing) plus stores nationwide. The Philippine franchise is exclusively owned
by a group of Filipino businessmen.
The
Ayalas and Tantocos (of the Rustan’s Group of Companies) have gone the convenience
store route culture owning FamilyMart which was recently bought by maverick
business mogul Dennis Uy.
Other
notable companies are Mini Stop (owned and operated by the Gokongweis) and new
player on the block Alfamart (owned by SM).
They've Got Everything Inside
Sprawling
grocery outlets, modern theaters with Lazy Boy-inspired seats, gadgets hub
(laptops, cellphone stores, telecom sales outlets, digital accessories, etc.),
hardware stores (Ace, True Value, Handyman), dental and medical clinics (can
you believe?), pet grooming, beauty salons, lounging areas for rest and wi-fi
connectivity, food courts, sporting goods stores, bills payment centers, art
galleries, jewelry stores, furniture shops, car dealership, music stores,
salons and barber shops, wellness and health spas, banks ("we find
ways" to get your hard-earned money), call centers, chapels (Trinoma's air
conditioned glass-walled main chapel is a perfect sanctuary), ice skating
rinks, bakeshops, ramen houses and buffet restos (Japanese, Chinese, Korean,
Filipino, Mongolian), private and government offices, gyms (Fitness First in SM
Aura has already introduced swimming pools as come on), bowling centers,
satellite government services (LTO, SSS, DFA, PhilHealth, GSIS, Pag-IBIG, etc.), wheelchair and stroller
rentals, koi ponds, penthouse gardens, children's play areas, e-bingo and
gaming arcades -- not to forget (am I selling out?) the "multi-nationals"
with their fastfood joints.
Jollibee, Chow King, Mang Inasal, Burger King, Yoshinoya, Red Ribbon,
Greenwich, Coffee Bean & Tea Leaf (all owned exclusively by the Tan
Caktiong consortium), Max's group (Pancake House, Teriyaki Boy, Dencio's, Le
Couer de France, Yellow Cab, Krispy Kreme, Max's House [“the house that fried
chicken built”]), McDonald's, Starbucks [my fam's go-to public work space],
Shakey's, Pizza Hut, North Park, Tropical Hut (which started the burger culture
in the country... nakaplato pa ang burger noon), Dunkin’ Donuts (now re-branded
as Dunkin'), Tokyo Tokyo, Hap Chan, Savory, Taco Bell, KFC, Kenny Rogers, Bon
Chon, etc. Did I forget your fave place? These food outlets keep the ever-burgeoning mall business afloat year in, year
out. Food has remained the No. 1 go-to thing for the mall-loving Pinoys.
Masarap tayong kumain... me included!
Current Situation
But the current COVID-19 pandemic has caused a big dent in their daily take.
Plenty of mall shops/restos were forced to reduce their workforce or stop operation.
Who wants to gamble and wait until everything comes back to normal which is
unforeseeable in the future.
Grocery stores are the only outlets standing tall and proud for these malls who
have streamlined their operations, maintaining a handful of employees as
skeletal forces. People need to buy food essentials -- fresh meat, veggies,
canned goods, fish, fruits -- the prices of which are skyrocketing lately.
We don't know when movies will make a return of the comeback to entertain us
once again. Or will it ever be? We also don't know if everything will still be
the same as before. These are crazy times indeed, truly unprecedented in the
history of mankind...