FOR some reason that now escapes me, I was tasked
by the big boss, my Kuya Gilbert, to edit and supervise JINGLE Extra Hot (JEH) -- a weekly movie magazine that took
everyone by surprise by instantly becoming a bestseller. Sabi nga ni Lourd de
Veyra, "Ito yung 'bastos' na magasin." (Well, Lourd probably has to qualify the 'bastos' next time I hang out with him for a blog sequel.) You see…I was multi-tasking in our
different publications (JSonghits, JKeys and Best of Jingle) during those
years.
We discovered plenty of young movie writers like Jun
Nardo (who later on became JEH's editor and a lawyer), Anselle Beluso (now with Couples for Christ and Radio Veritas), Val Vidad, Phillip Garcia, Devi Jimenea(+), Tonee
Coraza, Ronald Carballo, Jerry Olea (now Tonite columnist), Ces Evangelista and a whole lot more
(apologies to those who were not mentioned). Dolly Ann Carvajal used to
contribute also for JEH. Her column
was called “Hello Dolly” culled from the old standard song of the same title.
Pilar Mateo, Manny Valera, Roel Villacorta, George
Vail Kabristante, Eddie Littlefield, Jobert
Sucaldito, Boy Villasanta, Danny Vibas, Charlie Arceo, Gus Gayondato, Pete
Ampoloquio, William Reyes, Goldwyn Morales Azul(+) and many others also
contributed for us. Cristy Fermin (now popular radio and TV showbiz talkshow host) and partner Loren Banag(+) edited JSensation, another movie magazine we produced
weekly.
It was also in
JEH where my would-be wife (ahem) Nerissa V. Mata started her writing
career through her weekly column “Strawberry”. A young and then struggling (but
intelligently talented) artist by the name of DengCoy Miel did the weekly artwork
for this column. Both were UP students. Neri was also given other feature
writing assignments by Kuya. I remember her first job was the Basil Valdez
interview. Many more followed.
Pennie Azarcon also did a weekly column called “Pulso”
for JEH. In-depth and analytical ito
at politics ang tema. Hard-hitting and anti-establishment. Pennie, later on,
edited Female Forum (an all-female
staffed JINGLE publication that was feminist in leaning) and Jingle Music Magazine (with Ces
Rodriguez). After her many years with us in JINGLE, Pennie (until her
professional retirement) became a senior editor at the Philippine Daily Inquirer.
Douglas Quijano(+), Oskee Salazar(+) (both were my
youngest daughter's godfathers), Alfie Lorenzo(+) and Atty. Billy Balbastro(+) --
all four stalwarts of the Philippine movie industry had regular weekly columns in
JEH.
I already knew Douglas way, way
back before he became big in showbiz. We used to visit him in his Sta. Mesa
house. A very humble and shy guy -- what you see is what you get. Kung ano siya
noon, ganun pa rin siya kahit na sumikat na. Kunsabagay...matagal na siyang
kilala. Napakabait. We used to visit the set of Palibhasa Lalake in ABS-CBN and witnessed how they prepared for
every scene. Para lang silang naglalaro. Igi Boy (Janice de Belen’s son) and
Paolo (our son) used to play in the set.
I was also a frequent visitor in Alfie Lorenzo's
house in Liberty St. in Cubao where I also met Rey PJ Abellana, Lito Pimentel,
Edgar Mande and Patrick dela Rosa, his protégés. Dun lahat sila nakatira. Aside
from Alfie's regular weekly column for JEH,
he also contributed articles for JSensation.
We would also visit Oskee Salazar's house in Mayon
near UDMC. Andami-dami niyang locks sa pinto. He lived alone (very much a
hermit), you see. Among the three...my Kuya and I were closest to Oskee because
we have known him for the longest time. Marami siyang advices at inputs for the
publications na sinusunod naman namin.
Not surprisingly, part of the perks of being a movie
magazine editor was getting to be friends with celebrities and the giants of
the industry. Would you believe?
I got to rub elbows with Mother Lily Monteverde
(who always had corned beef served for lunch for the press people in Valencia).
I observed first hand her temper when stressed and how Regal was “frantically” managed
and ran in those days. Sabay-sabay kasi ang shooting ng iba-ibang movies nila.
Remember that Regal -- together with Viva and Seiko -- were the leading movie
outfits then.
Did you know that Mother Lily can play a mean
piano? She would usually play for us in Valencia (this is in San Juan and a
stone's throw away from Greenhills). We would all naturally clap in appreciation
(palakasan pa nga) after each song. Ang anda...he-he...
"O,
Eric, ikaw pili na pang-cover mo sa magazine," Mother Lily would say. She
would hand me a set of colored transparencies (of her Regal Babies) like she
always did. Syempre, pili agad ako ng malinaw at pinakamagandang kuha for the
movie they were promoting. Me kasama pa yung mga black and white photos ng mga
artistang nasa stable nila.
Transparencies are colored 2x2 inch negatives that
are color-separated in studios to be used as color guides for the strippers and
pressmen. The main colors cyan, black, magenta and yellow all have
corresponding color percentages. And putting these hues together produced a
full-color picture used for our magazine covers and posters.
I would also visit Inday Badiday's studio set in
Channel 7. Would You Believe (her
first weekly TV show) and Eye to Eye
days yun. "Eric, kumain ka na diyan," Ate Luds, Lourdes Carvajal(+) in
real life, would always make you comfortable with an offer to a meal. She was a
softie and hopeless romantic at heart admitting to my wife that she followed
her “Strawberry” column in JEH every
week. The countless movie scribes were given decent exposures in her TV
shows...they owed Ate Luds big-time.
I also remember being regularly invited to movie previews and screenings. One time, in 1984, we went to Magnatech in Panay to watch a
special screening of Kapit sa Patalim
(among others) -- a movie directed by Lino Brocka starring Phillip Salvador and
Dina Bonnevie. It was a hush-hush “by-invitation-only” event owing to the fact that
it was a protest movie against martial law.
Another looked-forward-to perk (by our employees)
is that we would often have stars like Alfie Anido(+), Gabby Concepcion, Maricel
Soriano, Sharon Cuneta, Snooky Serna, Ricky Davao, Tonton Gutierrez, William and
Albert Martinez, Ronnie Ricketts, Eddie Garcia, etc. in the 80’s as our
visitors in P. Tuazon, Cubao. Syempre, kinikilig yung mga employees namin,
sabay pa-picture. We were too busy in the editorial rooms to mind the “celebrity
arrivals”.
I remember when Alfie Anido visited us in our
office and he liked the different posters in the wall. I asked him what he particularly
liked. He pointed to the Blues Brothers’ colored pin-up. I handed it to him
with no hesitation. That was the start of our short-lived friendship...
Sadly though, beyond the perks, there were harsh
realities in the showbiz industry that I got to witness as well. The
exploitation of the young (for money and fame) is a stark reality that had to
be dealt with by all of us involved in celebrity image-building.
I will never forget when Seiko big boss Robbie
Tan, through Oskee Salazar, invited us to witness the launching of their newest
discovery -- Stella Strada(+) -- in
Peach Blossoms near SM North (the building is still there today) nung uso pa
ang ST (sex trip) movies. She was later on tagged as a sex goddess by the
tabloids. As part of a movie promotion, she danced clad only in a two-piece
bikini. She was too ashamed of herself and could not even look in the eyes of
the movie scribes present. The scars in her hands were very visible. Parang
blade slashes.
This brings to mind the way Pepsi Paloma’s(+) life has
dead-ended. To this day, the bucket of the blame is still being passed around.
Such is the prize of human greed and disregard for one’s dignity that has been
stamped “for sale to takers”. Truth to tell: showbusiness is a gladiator’s
arena. It’s a totally different world. Only those who CAN, survive. The others?
They become history.
The experiences were many and varied -- a lot for
keeps, others to forget. But there’s always a moving on. I had to go back where
my calling really is -- MUSIC. I asked my Kuya to reassign me to JINGLE Music Magazine. And that’s another
story altogether.